Made in collaboration with the Emmy award-winning CGI and VFX studio Mackevision (who are the masterminds behind the Game of Thrones VFX since season 4), this film was created for the re-launch of Honda Jazz. We made both a pre-launch and a launch film.
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Dentsu Marcom Pvt. Ltd.
The pre launch was made in-house and was more like an abstract film where these huge words would be constructed as installations and shot in live action. We had production designer K K Murli come on board and create absolute magic with this concept.
The launch film was more about romanticising with the car. With its all new added features, the idea was that while the photographer is trying to capture the perfect shot of the car, the car is playing hide and seek with her. Mackevision created stunning CGI, playing around beautifully with the mirrors and the car.