JSW Steel
Ad Film
Steel is all around us. Yet invisible to the eye because they are as malleable as clay, becoming wires to plates to airplanes to pots to cars..
Presenting our latest project in collaboration with JSW Steel and Ogilvy India.
CLIENT
JSW Steel
DATE
2022
DIRECTOR
Suresh Eriyat
CREATIVE AGENCY
Ogilvy India
BEHIND THE SCENES
Presenting the 1st part of the detailed making for our latest JSW Stop Motion Animation Advertisement. The project was completed within a tight deadline, and the team faced several hiccups and challenges while going about the process, including complete shift in treatments. This behind-the-scenes is a look at that and more!
CREDITS
Brand – JSW Steel
Agency – Ogilvy India
Chief Creative Officer – Sukesh Nayak
Senior Creative Directors – Prasad Kulkarni & Vivek Verma
Associate Creative Director – Akshay Gawde
Copy Supervisor – Srinjayi Sengupta
Executive Vice President – Harsh Bhatt
Senior Vice President – Pradeep Rao
Management Supervisor – Siddhesh Desai
Director – Suresh Eriyat
Executive Producer – Nilima Eriyat
Associate Producer – Hashim Bachooali
Director of Photography – Suryakant Ramesh Ghorpade
Music Director – Sandeep Patil
Creative Music Supervision – Rajat Dholakia
Sound Design – Resul Pookutty, Vijay Kumar
Project Lead – Rajib Mandal
Storyboard and Animatics – Rajib Mandal
Animation Director – Santosh Sawant
Stop Motion Animators – Santosh Sawant, Aman Gupta, Sanjay Patkar
Assistant Animator – Ajinkya Udmale
Prop Making – Sanjay Patkar, Ramesh Jhadav, Vishal Mathre, Krusha Vakharia, Charulata Bendale, Aditya Chippa, Shakil Akhtar, Aman Gupta, Ajinkya Udmale
Editor – Arkish Aftab
Grading – Vyshak Shiva, Nube Studio
Sound Engineer – John Chittilapilly
Sound Studio – Pulzz Studio
Sound Design Studio – Canaries Post Sound
Studio Assistant – Suvankar Chatterjee
Beatboxing Artist – Anup Gaikwad
InHouse Design Team – Rajib Mandal, Nijin Nazeem, Adithi Krishnadas, Prakalya SR, Kratika Sunkar, Shrobontika Dasgupta
Roto Paint – Studio V-Sync
Compositing – Studio V-Sync, Rajib Mandal
Clean up – Nijin Nazeem
IT support – Satish Gautam
Post Supervisor – Jivan Gaikwad
BTS Documentation – Vishal Mhatre, Arkish Aftab
Accounts – Chetan Varia, Shailesh Patel
Supporting Staff – Kalpesh, Shubhangi, Reshma, Eknath