10 Years of UPI
Ad Film
10 years of UPI.
15 days to make the film.
150 people making the impossible happen.
From the first idea to the final frame, this was an extraordinary sprint. Every set, prop, performance, shot, sound and detail had to be imagined, designed, built and brought alive at incredible speed. And we chose to do it through the craft of filmmaking, with minimal CGI and post-production.
A massive shout-out to Suresh Eriyat, who brought the vision and relentlessly pushed it forward, and to Nilima Eriyat, our Producer and creative partner, who held this entire production together through the madness.
To the 150-strong team behind the film; artists, musicians, designers, fabricators, technicians, performers and production crews. Thank you for giving it everything.
And a very special thank you to UPI and Team Enormous, especially Pankaj Nihalani, for the trust and creative freedom to make something a little unexpected.
CLIENT
NPCI
YEAR
2026
DIRECTOR
Suresh Eriyat
CREATIVE AGENCY
Enormous Brands
BEHIND THE SCENES
In a world where almost anything can be created digitally, we chose to build ours by hand.
What made this film special wasn’t just the idea, but how we brought it to life. Elaborate sets were built from scratch, props and backdrops were handcrafted, performances were choreographed to mimic wind-up toys, and intricate camera movements and practical effects brought this miniature world to life. From Rajat Dholakia’s infectious music to the production design, choreography, cinematography and performances, every element had to come together seamlessly, right there on set. And with just 15 days to make it all happen, it took 150 people working together, pushing the boundaries of what seemed possible.
In this detailed behind the scenes film, our director Suresh Eriyat takes us through the creative decisions, challenges and sheer madness of bringing this ambitious vision to life.
A celebration of the craft, the chaos, the collaboration and, above all, the people who made it possible. Here’s the story of how it all came together.
CREDITS
Production House — Studio Eeksaurus Productions Pvt. Ltd.
Concept & Direction — Suresh Eriyat
Executive Producer — Nilima Eriyat
Production Designer — T P Abid
DOP — Lakhan Rathore
Music Director — Rajat Dholakia
Editor — Abhijit Asokan
Sound Designer — Resul Pookutty CAS, MPSE
Client — NPCI
Ramesh Yadav, Aman Kumar, Somak Sarkar, Aniket Kumar
Agency — Enormous Brands
Managing Partner — Ashish Khazanchi
Head of Creative — Pankaj Nihalani
Sr. Vice President — Akriti Ganju
Sr. Creative Producer — Simran Rao
Sr. Creative Director — Swapnil Vinerkar
Sr. Account Director — Darsh Parekh
Group Head (Copy) — Swarangi Joshi
Sr. Art Director — Aakruti Bhatt
Group Account Manager — Spriha Walia
Storyboard & Animatics — Kratika Sunkar, Rebecca Paul
Direction Team —
DA – Akshita Agarwal
1st AD Pankaj Dayani
2nd AD Nabamita Pal
Associate Producer — Nishant Nandgaonkar
Line Producer — Ganesh Babu Shetty
Associate LP — Kuldeep Kushwaha
Production Manager — Vikas Kumar
Art Director — Rahul Ghodke
Assistant Art Director — Omkar Umesh Ghate, Yuvraj
Set Decorator — Anjali Neelkanthan
Set Dresser — Shiti Soni
Graphic Designer — Amish
Assistant Graphic Designer — Satyam
Props — Samir Khan
Backgrounds — Bhavaya Mehra
First AC — Sudhanshu Singh
Second AC — Ayush Singh
Focus Puller — Satyapal Singh
Gaffer — Mohammed Rafi Khan, Ganesh Dhalpe
Key Grip — Karam Appaya
Camera Rental — Kshitij Entertainment Private Limited
Camera Attendant — Raja Gupta
Lights — Light Craft
Jimmy Jib Operator — Prakash Rajmohapatra
Action Director — Ashraf Khan
Costume — Dhara Somaiya
HMU — Pooja Chhangani
Choreography — Mohit Agarwal, Pooja Radhakrishnan
Spot & Catering — Anant Bendkale
Post Production
Post Producer — Nishant Ajay Nandgaonkar
Post Production Manager — Bhavaya Mehra
Associate Editor (Cutdowns) — Muskan Garg
DI Studio — Gamma Labs
Managing Director — Vikas Shukla
Sr. Colourist — Avinash Jagdish Shukla
Associate Colourist — Krishna Shetty
DI Producer — Sreejith Mohanan
Conformists — Karan Bogati, Kirti Rathod
Office Boy — Viraj Shigvan
Online Studio — Jumpman Studios
Online Editor — Hardik Joshi, Aniket
Studio Manager — Omkar
Music Percussion — Shikhar Naad Qureshi, Nitesh More, Hari Bhusal
Additional Music Production — Nishant Ajay Nandgaonkar
Song Recording Studio — Crastos Future Boom LLP
Recording Engineer — Sanketh Shetty
Singers — Trilok Rajiv, Nidhi Poojari, Nitya Dholakia, Shlok Kurulkar, Durvesh Shinde, Parijat Gawde, Swara Dholakia
Voice Over Artist — Ansh Rajput
Voice Coordination — Ratnakar Gowda, Latesh Puujari
Song Mixing Studio — Bombay Live Studios
Song Mixing Engineer — Prathamesh Dudhane
Audio Post Production Studio — Canaries Post Sound
Sound Design — Resul Pookutty CAS, MPSE, Arunav Dutta
Re-Recording Mixer — Resul Pookutty CAS, MPSE
Associate Re-Recording — Varun John
Sound Post Assistants — Mahadev Dhankar, Reema Koli
Team Eeksaurus — Nijin Nazeem, Sakshi Kamat, Neelesh Ram
IT Support — Satish Gautam
CAST
Jawed — Sitaare: Father
Aashima Saru — Sitaare: Daughter
Azlaan Hingora — Gubbaare: Grandson
Vallabh Gada — Gubbaare: Grandfather
Arun Kumar — Gubbaare: Vendor
Amaira Nayak — Bears: Girl
Dilip Tekwani — Share: Corporate Guy
Kritsnam Yadav — Jeera: Vendor
Shravya Shetty — Jeera: Girl
Jeet Singh — Heera: Salesman
Venkatesh — Machis: Trick Guy
Nivedita Verma — Matcha: Girl 1
Sara — Matcha: Girl 2
Megha Joshi — Store: Girl Shopping
Suri Tak — Nagme: Sitarist
Parag — Edamame: Chef
Ajay Mehra — Edamame: Man
Neeta Krishnan — Edamame: Woman
Mundhari Kishan — Shaamein: Girl
Junaid Magray — Shaamein: Boy
Nikhil Nair — Pani Kahaani: Hero
Nikita Chandak — Pani Kahaani: Heroine
Harshit Sahini — Pani Kahaani: SFX Guy
Pushp Singh — Nazaare: Sardaar
Sugandha — Nazaare: Sardaarni
Sanjeev Rathore — Fauwaare: Rich Guy