Winking Cow Thick Shakes
Ad Film
Super thrilled to share our latest film – a 3D CG animated spot for Britannia Winking Cow Thick Shakes!
The original 2018 film was a big hit, so the challenge this time was clear: revamp the magic without losing its charm. From reimagining the personalities of the cows to balancing nostalgia with a fresh new look, this one took plenty of back-and-forth, deep dives, and collaboration. With the client’s trust and the unwavering support of the McCann team, we brought new life to the Winking Cow universe—keeping the soul, evolving the style. Even the soundtrack gives a subtle nod to the original!
Tell us what you think of the new moo-vers and shake-makers!
CLIENT
Britannia
DATE
2025
DIRECTOR
Suresh Eriyat
CREATIVE AGENCY
McCan Worldgroup
CREDITS
Client – Britannia
Agency – McCan Worldgroup
Prasoon Joshi, Chairman & CCO AP, McCann Worldgroup
Ashish Chakravarty, Executive Director & Head of Creative, McCann Worldgroup
Sambit Mohanty, Creative Head, McCann North & South, McCann Worldgroup
Vishal Ahluwalia, Executive VP, McCann South, McCann Worldgroup
Sharath Kuttikat, Executive Creative Director, McCann Worldgroup
Unnikrishnan R, Sr. Creative Director, McCann Worldgroup
Ines Barros, Copywriter, McCann Worldgroup
Varghese John, VP – Account Management, McCann Worldgroup
Subhasree Bose, Sr. Project Manager, McCann Worldgroup
Arshneet Bhumra, Films Head, McCann Worldgroup
Abhishek Sinha, Chief Business Officer – Dairy, Britannia
Mahesh Viswanath, Category Manager – Dairy, Britannia
Ambika Suresh, Product Manager – Dairy, Britannia
Production House – Studio Eeksaurus
Director – Suresh Eriyat
Executive Producer – Nilima Eriyat
Story Board – Suresh Eriyat
Character Design & Animatics – Adithi Krishnadas, Kratika Sunkar, Tanvi Palathinkal
Color Layout & Title Design – Nijin Nazeem, Shania Symons, Tanvi Palathinkal
Graphic Design – Tanvi Palathinkal
Project Lead – Pranav Rupala
Project Manager – Nishant Ajay Nandgaonkar
Production/Technical Director – Pranav Rupala
Character Modelling & Texturing – Gopi Krishan Gosh, Dhiraj Pathade, Pranav Rupala
Environment Composition – Dhiraj Pathade, Gia Sudhakaran, Pranav Rupala
Assets Modelling Texturing – Dhiraj Pathade, Pranav Rupala
Rigging Artist – Ujwal Virat
Product Modelling & Texturing – Devanshu Tak
Character Animation – Gia Sudhakaran, Pranav Rupala, Leelanshi Mukherji
Fluid Simulation – Devanshu Tak, Pranav Rupala, Bishwajit Tarafdar
Lighting – Dhiraj Pathade, Pranav Rupala, Harsh Bhati
Compositor – Neel Wadkar, Vaibhav
Editor – Nishant Ajay Nandgaonkar
IT Support – Satish Gautam
Accounts – Chetan Varia, Mohit Darji
Support Staff – Kalpesh Palkar, Shubhangi Salvi, Reshma Bhogwekar
Sound
Studio – Crastos Future Boom
Sound Design & Mix – Arun Crasto
Voice Over Artist – Vasudha Rao
Music
Music Composer/ Producer – Jolly Jose
Singers – Parroma Das Gupta & Rajiv Sundar
Recording Engineer – Sanketh Shetty, Divakar Franklyn (Crastos)