Horlicks Kesar Badam

Ad Film

CLIENT

GSK Group of Companies

DATE | DURATION

2013

CREATIVE DIRECTOR

CREATIVE AGENCY

JWT

IDEA:
The films is about a young prince (Sultan) who is a courageous and skilled warrior, but when his mother brings him milk he flees. His mother is exhausted trying to get him to drink it. She sends her emissary all around the world to bring her the perfect ingredients to make the milk tasty. From a far away land come the almonds ( badam ), and precious saffron ( kesar ), which make the milk tastier.

The prince instantly gulps the milk down with great relish and we see that it’s the same way new Horlicks Kesar Badam is prepared.

Suresh wanted to give the product a fresh section where it could be presented which was unique to its kind. We designed a life-size contraption machine prototype which was massive and 10 feet long – all specially designed for the process.

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