Usha
Ad Film
Created in 2010, this film was created to inspire a homemaker’s dream to make her home more cosy for her loved ones, She does this by using her talent, creativity, and of course, a sewing machine.
IDEA
A film that touches every Indian homemaker with its music, warmth and magic, tells the USHA story with utmost conviction. Executed painstakingly through a 30 day and night grind, we have touched upon all possible aspects of animation from 2D to 3D to stop motion animation to textile design, garment design, art direction and many other design disciplines that were previously unexplored by the team.
AWARDS
Annecy 2013, France – Nomination
Creative ABBY Awards 2012, India – Silver
FICCI – BFA Awards 2011, India – Gold
IDPA 2009, India – Silver